BMW
200M+views
The anime swipe
I took an anime swipe trend the internet already loved and rebuilt it around a car, so the format did the heavy lifting and BMW rode the wave.
10M+ likes / 3M+ shares / fully organic, no paid media
lennymotion
Creative Director · 3D Visual Artist
1,192,900,000
Total views across platforms, and counting
The short version
One person. The whole studio.
I started at 14 animating Minecraft YouTube intros. Eleven years of daily reps later a viral automotive transformation cracked it open, and the same craft now drives content for the biggest brands on the planet. I invent the format, build the CGI and 3D, direct it and ship it. More than 11,000 creators follow my work to see how the next trend gets made.
Lenny Bartholomäus · lennymotion GmbH, Berlin
Selected work
The work people stop scrolling for.
Porsche
2.6Mviews
The risky logo
The bold logo transition the team almost held back became the moment everyone remembered, and the top performer of the whole piece.
197K likes / 10.3K shares
Mercedes-Benz
90M+views
The one that started it all
The viral transformation that cracked it open. One hero idea, engineered to travel, and the biggest brands have not stopped calling since.
the automotive transformation that opened every door
Speaking & community
Bring the viral playbook to your stage.
I speak on viral formats, CGI and the future of social-first content, and I bring the editing community together, like locking fifteen creators in a villa with Adobe.
15 creators, one villa, four days.
A creator residency with Adobe that brought the editing community together.
My journey
From bedroom intros to creative director — the full story, on stage.
The 1 Billion Followers Summit
On the main stage about building a viral creator brand from nothing.
Get in touch
Let's talk.
Brands, press and collaborations. The work speaks for itself, so drop me a line.